Shifting Social Norms for Transformative WASH

This guidance (and accompanying literature review) refers to social norm change in, and through, WASH programs. It is not a comprehensive “how to” guide for designing successful social norm initiatives, but there are checklists which provide guiding questions and practical examples that can be used to increase understanding of how to implement a social norms initiative as a component of WASH programs. This guidance primarily draws from the literature on shifting social norms that sustain gender-related harmful and exclusionary practices.